Olivia Rodrigo doubles O2 dates as Unraveled Tour grows after pre-sale surge

Olivia Rodrigo’s Unraveled Tour has just stretched at both ends: after a furious pre-sale, the young star has added multiple dates across Europe and the US, most notably doubling her run at The O2 in London.

Rodrigo announced the tour last week alongside her third album, You Seem Pretty Sad For A Girl So In Love, due June 12 via Geffen. What might have begun as a standard arena routing has taken on the shape of a demand-driven expansion. London was supposed to be four nights between April 5 and 9; those dates now sit alongside newly added shows on April 12, 14, 15 and 19. It’s a blunt, almost literal sign that the UK market wants more of her right now.

The extra dates aren’t limited to London. Amsterdam has two new nights on March 27 and 28; Barcelona gains May 5 and 6; Paris picks up a second night on April 24. In the US, Los Angeles adds three more Intuit Dome dates in January, and Brooklyn gets two more Barclays Center nights in February. Tickets go on general sale Thursday, May 7 at noon local time—what promoters will call a weekend stress test for the secondary market.

Support across the run is a revealing mix: Wolf Alice, The Last Dinner Party, Devon Again, Die Spitz and Grace Ives. That lineup reads like an attempt to thread indie rock and art-pop through stadium-sized nights, a reminder that Rodrigo is trying to occupy both mainstream pop radio and a more guitar-minded alternative lane.

Musically, the tour is in service of an album Rodrigo has already framed as “experimental” and full of “sad love songs.” She previewed the lead single “Drop Dead” in a couple of unusual contexts—debuting it during Addison Rae’s Coachella set and later at a phone-free show in LA where she played a new collaboration-tinged preview of “Begged” with Weyes Blood—before bringing material to SNL.

Her stated touchstones for the record—The Cure, New Order, Joy Division, The White Stripes, Bikini Kill—are explicit signposts. “Drop Dead” namechecks The Cure; the live snippets suggest Rodrigo is chasing jagged post-punk textures and sharper guitar colors than the polished alt-pop of Guts.

All of this matters because of trajectory: Rodrigo exploded with Sour in 2021, consolidated in 2023 with Guts and then turned touring into an endurance test—95 sold-out shows on the Guts World Tour and more than 1.4 million attendees. She also landed the Pyramid Stage headline at Glastonbury 2025, bringing out Robert Smith in a moment that felt like both coronation and proper contextualization. The market has reacted accordingly. Adding dates at major arenas is as close to a single metric of leverage as the modern touring economy offers.

There’s a pragmatic side to these additions: added shows calm immediate ticket backlash, pump revenue, and turn pre-sale scarcity into a narrative of insatiable appetite. But there’s also an artistic one. Rodrigo’s choice of support acts and her musical references suggest she’s not content to replay the same pop formulas. If the expanded routing is an attempt to reach new ears, it’s smart—London and other European strongholds will be testing grounds for how far her new, more rock-leaning palette travels in a live room meant for big production.

It’s worth noting the little cultural footnotes that follow hard metrics: whispers of a collaboration with Geese’s Cameron Winter after he was sighted dining with her, the way a phone-free set in LA folded intimacy into a commercial campaign, the careful curation of who opens the shows. These choices will shape how her songs land in arenas versus the smaller rooms where indie acts build credibility.

Whether Unraveled becomes a pivot or a flourish may come down to how these new songs hold up in an arena context. Rodrigo has already proven she can translate a studio persona into mass-appeal spectacle. The question now is whether this next chapter—more guitars, darker references, a doubled O2 run—actually moves her sound forward or simply stretches an already successful formula across more dates. For now, the demand is clear; the terms of her next phase are still being written onstage.