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The Beatles’ First Official Museum Will Open at 3 Savile Row in 2027
Apple Corps will open The Beatles at 3 Savile Row in 2027, bringing the band’s first official museum to the rooftop concert site.
The Beatles are heading back to 3 Savile Row, the London address forever tied to their 1969 rooftop concert. In 2027, Apple Corps Ltd. will open what it is calling the band’s first official fan experience and museum, turning the Mayfair townhouse into a seven-floor site built around the group’s own archives.
It is a notable shift for a place that has long functioned more like pilgrimage site than destination. Unofficial Beatles attractions already exist in London, Liverpool and further afield, including Hamburg, Germany, but this will be the first version managed by the band itself. Fans can register for updates here.
According to the press release, the building will include “never-seen-before material from Apple Corps’ extensive archives, rotating exhibitions, fan store, and the recreation of the original studio where Let it Be (1970) was recorded.” That last detail matters because Savile Row is not just a Beatles landmark in the abstract. It is the site of the rooftop performance captured in Let It Be and revisited decades later in Peter Jackson’s Get Back documentary, and the building still carries that history in the present tense.
Apple Corps, which has handled the band’s business affairs since its inception, was originally based on Savile Row before later moving its headquarters to South Kensington. Tom Greene, Apple Corps’ chief executive, framed the project as a return to form: “We’re thrilled to bring Apple Corps back to its spiritual home and give The Beatles fans something truly special. Every single day, fans are taking pictures of the outside of 3 Savile Row – but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.”
Paul McCartney, who has spent much of the band’s post-breakup history helping to shape how the Beatles are remembered, said the visit left a strong impression on him. “It was such a trip to get back to 3 Savile Row recently and have a look around,” he said. “There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.” Ringo Starr was even more succinct: “Wow, it’s like coming home.”
The announcement also lands in the middle of a broader push from Apple Corps under Greene, who joined in 2025. In April, the company announced a wave of new hires and promotions. And there is more Beatles activity still to come: four films directed by Sam Mendes are in the pipeline, with Paul Mescal set to play Paul McCartney, Harris Dickinson as John Lennon, Joseph Quinn as George Harrison and Barry Keoghan as Ringo Starr.
