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Samsung Rejects Dua Lipa’s $15 Million Lawsuit Over TV Packaging Image
Samsung denied Dua Lipa’s $15 million lawsuit, saying her image on TV packaging was used only after rights assurances from a content partner.
Samsung has pushed back against Dua Lipa’s $15 million lawsuit, denying that it wrongfully used the singer’s image on TV packaging to help sell products.
The dispute surfaced earlier this month when Lipa filed suit alleging that some Samsung TV cardboard boxes sold in 2025 featured a photograph of her without permission. According to her filing, the image was used to market the televisions without payment or consent, and her legal team said she had tried to get the company to stop. They described Samsung’s response as “dismissive and callous.”
Her complaint also pointed to fan reactions on X, where users said the packaging itself had influenced their interest in the product. One post read, “I’d get that TV just because Dua Lipa is on it,” while another said, “I wasn’t even planning on buying a tv but I saw the box so I decided to get it.” The suit includes claims of copyright violation, a violation of the California right of publicity statute, a federal Lanham Act claim, and trademark claims.
Samsung’s response, as shared in a statement, centers on the claim that the image was cleared by a content partner before use. “The image of Dua Lipa was used in 2025 to display content from third-party partners available on Samsung TVs,” the company said. “Originally, the image was provided by a content partner for the free streaming service Samsung TV Plus. It was only used after the content partner had given explicit assurances that all necessary rights had been obtained including use on sales packaging.”
The company added that it has “great respect for Dua Lipa” and for the intellectual property of artists, and said it was “open to a constructive solution” with her team. As of now, Lipa’s representatives have not publicly responded to Samsung’s comments.
“The image was used only after receiving explicit assurance from the content partner that permission had been secured, including for the retail boxes.”
The exchange adds another legal wrinkle to a year that has already kept Lipa unusually visible across culture. She recently curated the Southbank Centre’s 2026 London Literature Festival, turned up unexpectedly during Tame Impala’s headline set at The O2 in London, and was confirmed for the cast of A24’s new comedy Peaked.
