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Madame Tussauds Las Vegas unveiled a new Avicii wax figure just before EDC 2026 brings more than 200,000 fans to the city.

With EDC Las Vegas set to bring more than 200,000 dance music fans into the city, Madame Tussauds Las Vegas has timed the unveiling of its new Avicii wax figure for the festival’s build-up. The figure was revealed on Thursday, May 14, placing the late producer squarely in a city that still trades on the mythology he helped define.
Avicii is shown in a look many fans will recognize immediately: behind the decks, wearing a flannel button-down shirt and a backward baseball cap, right hand lifted, grin intact. It is a familiar pose, one that captures the image that stuck in public memory as much as the records themselves. The Las Vegas version even changes the shirt from the one used for the New York Madame Tussauds figure that debuted in 2019, swapping black-and-white for blue, red and black. A representative for Madame Tussauds did not immediately respond to Billboard’s question about whether the New York figure is the same one now in Las Vegas.
Avicii performs at the MLB Fan Cave on October 1, 2013 in New York City.
Mike Lawrie/Getty Images
The placement feels calculated in the plainest sense. EDC has long turned Las Vegas into a temporary capital for dance music, with not only the festival itself but the surrounding parties overtaking the Strip. Dropping Avicii into that environment just before the weekend starts makes the figure less like a museum object and more like a gesture toward club culture history, with all its nostalgia and its awkward corporate afterlife.
Madame Tussauds Las Vegas general manager Gabriel Hewitt framed it in similarly broad terms in a press release, saying, “Avicii truly embodies everything that the Las Vegas nightlife scene is known for. His new figure is a perfect fit for our location, and we can’t wait for guests to come see it.” The same release says the “electric dance music icon’s figure will give guests the opportunity to relive Avicii’s stand out performances and pay tribute to his life.”
The New York figure was originally created in collaboration with the late artist’s parents. This past April 20 marked eight years since Avicii died by suicide, a fact that gives any new public presentation of his image a different weight, even when the setting is as brightly commercial as a wax museum on the Strip.

Avicii wax figure at Madame Tussaud’s Las Vegas
Courtesy of Madame Tussauds

Avicii wax figure at Madame Tussaud’s Las Vegas
Courtesy of Madame Tussauds

Avicii wax figure at Madame Tussaud’s Las Vegas
Courtesy of Madame Tussauds